Meet Your Coach
Hi! I’m Alice Dawson – personal trainer, strength and nutrition coach, and the founder of KAD Fitness.
With nearly two decades of lived gym experience and specialised study in training, nutrition, and behaviour change, this isn’t just something I’ve learned – it’s something I’ve lived. I know what it’s like to juggle work, life, parenthood, pressure, and that deep desire to keep showing up for yourself. It’s bloody hard.
Why I coach
My coaching is built on real-life experience, formal qualifications in fitness and nutrition, and a deep focus on the behavioural side of change. I don’t want to just hand you over another rigid plan. For me, it’s about understanding why people struggle to stick with it – and building systems that make consistency actually feel achievable.
What KAD Fitness is all about
Whether you want to level up your performance, build lasting strength, or simply feel good in your body again – I’d love to help!
KAD Fitness exists to give you the tools, structure, and expert guidance to create real, sustainable change – in and beyond the gym.
It’s not just about how you look. It’s how we feel, age and live our lives as strong and independent as possible. It’s about feeling powerful and incontrol of your body.
Let me show you how capable you are.
Want to work together?
If you’re ready to make a change or want to chat through your options, fill out the form below and I’ll be in touch.