You’ve started enough times.
It’s time to make yourself proud.
Do it for you.
Welcome to
KAD Fitness
Coaching that’s strategic, personalised, and built for real life - with expert guidance, human understanding, and systems that actually work.
KAD Fitness is owned and operated by Alice Dawson, a Personal Trainer and Strength and Nutrition coach - providing coaching to clients worldwide - from beginners reclaiming their strength, to experienced lifters chasing their next level.
Whether you're unlearning years of diet culture or refining the edge of your performance, this is coaching that adapts to you - but also pushes you to achieve more.
Online Coaching Options
For ongoing support and a structured, personalised plan.
Complete Coaching
BEGINNER - ADVANCED
Training & Nutrition - a full-circle coaching experience. Your training is customised to your lifestyle and goals – whether you're building from scratch or fine-tuning performance – with a focus on real progress. Paired with adaptive nutrition coaching that goes beyond macros and calorie counting.
$85/week or $935 upfront
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Personalised training and nutrition program, updated regularly to suit your goals and keep you motivated
Weekly check-ins via app to track progress and habits
Goal-setting call to map out your plan
Lifting technique review (early phase and as needed)
In-app messaging for support
12 week minimum term
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Individuals who want support across both training and nutrition
Professionals, parents, or lifters juggling busy schedules
Beginners who want to start strong, or experienced lifters wanting more structure
Anyone ready to build better habits and stay consistent long term
Training Coaching
BEGINNER - ADVANCED
Personalised training with structure, flexibility, and support - so you can train with intent, progress with purpose, and build strength that lasts.
$60/week or $660 upfront
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Personalised training program, updated regularly to suit your goals and keep you motivated
Weekly check-ins via app to track progress and habits
Goal-setting call to map out your plan
Lifting technique review (early phase and as needed)
In-app messaging for support
12 week minimum term
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Lifters who want structure, progression, and purpose behind their sessions
Beginners wanting guidance from the ground up
Intermediate and advanced clients seeking smarter programming
Anyone training at home or in the gym who values expert input and accountability
Nutrition Coaching
Learn how to fuel your body, build better habits, and take the stress out of nutrition. Create sustainable change by shifting the behaviours behind your nutrition - with structure that supports consistency.
BEGINNER - ADVANCED
$60/week or $660 upfront
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Personalised nutrition strategy, tailored to your goals, lifestyle, and preferences
Weekly check-ins via app to track progress, habits, and behaviour
Goal-setting call to map out your plan
In-app messaging for support
12 week minimum term
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Anyone wanting to improve energy, performance, or day-to-day wellbeing
Those who’ve tried all-or-nothing dieting and want something sustainable
People working around shift work, parenting, or unpredictable schedules
Clients looking to understand their habits and build consistency - not just track macros
Self-Paced &
One-Off Services
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One-Off Nutrition Review
A deep dive into your current habits with expert feedback and a tailored plan - no ongoing commitment, just clarity and direction
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6-Week Training Program
A fully personalised 6-week training program designed to help you train with structure and intent - without the weekly coaching commitment.
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KAD Behaviour & Mindset Masterclass
COMING SOON
Change your habits, change your results. This masterclass helps you reframe the way you think, eat, and train by targeting the beliefs and behaviours holding you back - and giving you the tools to break the cycle
What Our Community Says
“I’ve trained for years, but this was the first time I felt like my program actually fit my goals and routine. The feedback and structure keep me accountable without being a chore. It’s so great.”
“To be honest I wasn’t sure how the online coaching would work for me and how structured or consistent I’d be with it. But the communication, feedback at check in and how I am feeling is all awesome. Feel super supported by Alice and can get in to do my session anytime of the day that works! I don’t think I was expected it to be so supportive and as comprehensive. So a good surprise!”
“So stoked to have found such an amazing coach, Alice is absolutely awesome and wonderfully supportive! Girl knows her sh*t! Highly recommend coming and checking out KAD Fitness.”
Want to see more?
Read our 5-star Google reviews here.
★★★★★
Have a question? Ready to go?
Whether you’ve got a question, want to check if it’s the right fit, or you’re ready to dive in – you don’t need to have it all figured out to reach out.
Use the form below to get in touch or apply for coaching. I’ll guide you from there.
Want KAD Fitness to create a personalised 6-Week Training Program for you?
Or - looking for a professional review of your current nutrition to help get you on track with your goals and live a healthy, capable life?
Follow KAD Fitness on socials for behind-the-scenes, client wins, and coaching tips that actually help.
