Meet Your Coach
I’m Alice Dawson – personal trainer, strength and nutrition coach, and the founder of KAD Fitness.
But more than that, I’m someone who gets it. With nearly two decades of lived gym experience and specialised study in training, nutrition, and behaviour change, this isn’t just something I’ve learned – it’s something I’ve lived. I know what it’s like to juggle work, life, parenthood, pressure, and that deep desire to keep showing up for yourself.
Why I Coach
My coaching is built on real-life experience, formal qualifications in fitness and nutrition, and a deep focus on the behavioural side of change. It’s not about handing over another rigid plan. It’s about understanding why people struggle to stick with it – and building systems that make consistency actually feel achievable.
What KAD Fitness Is All About
Whether you want to level up your performance, build lasting strength, or simply feel good in your body again – I’ve got you.
KAD Fitness exists to give you the tools, structure, and expert guidance to create real, sustainable change – in and beyond the gym.
Because it isn’t just about how you look. It’s about how you live – with strength, clarity, and the kind of confidence that carries over into every part of your life.
Contact us
Interested in working together? Fill out some info and I’ll be in touch shortly. I look forward to hearing from you!