✉️ hello@kadfitness.com.au
Get stronger.
Lose body fat.
Stop starting over.
Personalised online training and nutrition coaching to help you finally make progress — without having to overhaul your entire life to do it.
Work directly with expert coach Alice Dawson, a qualified strength & nutrition coach with nearly two decades of training experience.
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So, how does coaching work?
01
We start with a plan built for you
We’ll talk through your goals, training, nutrition, schedule and anything else I need to know.
From there, I’ll build your plan around you — whether that’s training, nutrition or both.
02
Everything lives in the app
Your program, weekly check-ins, progress and messaging with me are all in one place.
You’ll know what you’re doing, what we’re working towards and be able to reach out when you need support.
03
We keep working on it together
Each week, you’ll check in with me so I can see what’s working, what isn’t and how you’re progressing.
I’ll give you feedback, answer questions and make changes when they’re needed — to your training, nutrition or both.
You follow the plan. I coach you through it.
So, how does coaching work?
Meet Your Coach
Hi, I’m Alice 👋🏽
I’m a personal trainer, strength and nutrition coach, and the founder of KAD Fitness.
I’ve been training for nearly 20 years, but I’ve also lived through fat loss goals, performance goals, disrupted routines, pregnancy, postpartum and plenty of seasons where life has made consistency harder.
That’s a big part of why I coach the way I do.
I work with complete beginners, experienced lifters and everyone in between. Some clients want to lose body fat. Some want to get seriously strong. Some need help with nutrition. Some are just tired of putting in effort without seeing the progress they want.
My job is to bring the expertise, structure and accountability, then build it around you.
Your goals. Your experience. Your body. Your actual life.
I want you to leave coaching stronger, more confident and knowing a hell of a lot more about what you’re capable of than when you started.
FAQs
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This is 1:1 online coaching, which means you can work with me wherever you are in the world.
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Depending on what you need, coaching can include personalised training, nutrition coaching, weekly check-ins, progress tracking, ongoing support and regular adjustments along the way.
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Not at all. I coach complete beginners through to experienced lifters. Your coaching is built around your current experience, confidence and goals.
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Not necessarily. Nutrition coaching is tailored to you, so the approach we use will depend on your goals, preferences, lifestyle and what you’re comfortable with. There’s no one-size-fits-all approach.
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That’s completely fine. Your training can be modified around injuries, limitations and advice from your relevant health professionals.
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Coaching options vary depending on the level of support you need. We’ll talk through what would suit you best on your call, including the cost, before you decide anything.
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No. The 15-minute coaching call is completely free and there’s no obligation to sign up. It’s simply a chance to chat about your goals, what you need help with and whether we’re a good fit.
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Online coaching begins with a minimum 12-week term. Real, sustainable progress takes time, and 12 weeks gives us enough time to properly implement your training and/or nutrition plan, assess what's working and make adjustments as you progress. After your initial 12 weeks, we'll review where you're at and what makes sense from there.
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Everyone’s starting point and goals are different, so there’s no one-size-fits-all timeline. You may notice improvements in things like strength, energy, confidence and consistency quite quickly, while changes in body composition will vary depending on your starting point and goal.
We’ll set realistic expectations from the beginning, but ultimately, your results will reflect what you’re able to put into the process. The more consistently you can follow your plan and put the work into practice, the more likely you are to see progress.
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Pop your details into the form below and answer a few quick questions about what you're looking for help with. You'll then be able to choose a time for a free 15-minute coaching call directly from my calendar. We'll chat through your goals, what's been getting in the way and whether online coaching is the right fit for you.